Why is photography so important?
Because 90% of the information our brains process is visual, 93% of our communication is non-verbal, and visual images also go straight into the long-term memory.
Visual communication is very good at stimulating memories and triggering emotions and they have a very powerful influence on our decision-making.
A good photograph can therefore lend a written text an element of emotional involvement that would otherwise be very difficult to achieve with words alone.
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